And so, those are also the things that have more ambiguity, and might need a little bit more input, and decision-making. But I tend to try to live in the future a bit I’m probably at my happiest when I’m living in the future. So, there’s no one day that’s the same, but they all get a good amount of time. Well, it varies depending on what milestones are kind of ahead of us.
How much time do you spend on new Kindles, and Echo devices, and Alexa? How much time do you spend on low-Earth orbit satellites? And then, our self-driving taxi efforts through the company we acquired called Zoox, Aicha Evans runs that, but that also rolls into the org. Our low-Earth orbit satellite, called Kuiper, is in my organization. And then, I have a couple other projects that roll into my organization. We try to keep the organizations together, so that you can invent very quickly. So it started with Kindle, and it’s evolved to a large number of other products Fire TV, and tablets, and Echo and Alexa, as you mentioned, and many of the services that are coupled with those, also sit in the organization. It starts with our heritage, which was the Kindle. Well, broadly, all of the consumer electronics-based products, and our strategy is to deeply couple those with services. So, senior vice president of devices and services, what are you in charge of at Amazon? Because Amazon is a pretty unique company in how it’s structured and how it’s formed. So before we do that, I just want to situate where devices and services live within Amazon - what you are in charge of. I do want to talk about all of those, but Decoder is kind of a more expansive show. You always do events with lots of products. So, let’s get into our feelings.Īmazon announced a bunch of new stuff this past week, tons of products. I think we’re the angstiest tech website. So, I like your modesty, but still nevertheless, I think you and the team have done great work. It was different in the right ways for a lot of customers and that’s showing. I think that’s always true in all our careers, but I would also just say that, you had a point of view, you stuck with it. And there’s an amount of luck to all of this that I don’t want to discount. We have been aligned with a bunch of big categories that have grown up over that time. Smartphones is the one that I think about the most, for obvious reasons, but Alexa and the Echo range of devices came out right on top of us. A huge part of our success is that we started at the right time, next to a bunch of categories that were very early. It’s been a remarkable ride for 10 years, but one thing I do think about The Verge all the time is, we were lucky. When I think about our rivals, it’s only Amazon on our list of true competitors. Your business is hard, and to do as much as you’ve done, and influence as many people as you have, just let me pass on my congratulations. And, Nilay, before we start, I should just say early congratulations you guys are about to turn 10, I think, and it is stunning what you and your team have pulled off. This transcript has been lightly edited for clarity.ĭave Limp, you are the senior vice president of devices and services at Amazon. How does that make money? How might it make money in the future? How should we think about Alexa competing with other smart assistants, and for what kinds of business? The answers were not what I expected.
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Does Dave have to think about how to work with Whole Foods?Īnd I wanted to know what the business behind Alexa looks like - Amazon sells Echo products at basically break even, it runs the Alexa for all of them for free, and it employs thousands of engineers who work on it.
Dave’s group at Amazon also includes the Kindle e-reader, the Ring and Blink security camera systems, the Eero Wi-Fi router, and a host of other products that connect to Amazon services.Īmazon just announced a slew of new products across all those categories and since we covered all those specific products at length already, I wanted to use this time with Dave to ask bigger questions: how does he decide what products Amazon should make? What does success look like? Ring and Blink and Eero are all companies that Amazon has acquired - how did he manage making them work together? How does Amazon manage having Dave’s team work with other parts of Amazon’s huge empire - it owns Whole Foods. My guest today is Dave Limp, the SVP of devices and services at Amazon - or, more simply, the guy in charge of Alexa.
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